the persuasion lab is where the magic happens

The NCD team will research your competition, customer, and competitive advantage.

The NCD team will use the techniques of persuasion and influence and infuse them into the writing that motivates action.

People are strange. There is no magic set of words that works all the time, so we test. A/B and multivariate testing finds what works.

We recognize you already have words on your web sites, in your emails, and in multiple areas. The NCD team will perform an audit and make recommendations.

We'll help you develop a clear and compelling brand message that resonates with your target audience and sets you apart from the competition.

When your words need to get high engagement, action, and results now, we put our team to work poke the pain and provide your solutions with urgency.